Compare your price with what others actually pay.

Through focused work over a long time, combining different LLMs and other AI models, we have for the first time been able to access, normalise and combine trade data from European countries in a way that was not possible before. Through close connections across our network, we now have a unique opportunity to share it. We follow data from more than 200 countries of origin, and our data goes back to 2018. In total, that is more than 4.5 million data points.

Different definitions and data sources have each brought their own challenges to solve. In the end, we found a method that can handle the complexity without becoming slow, unstable or uncertain.

We have also cleaned the dirty data that always comes with data sets this large. We use a method we developed ourselves, inspired by how the IMF and the OECD approach similar situations in policy, taxation and forecasting.

We are now working to make some data sets more granular, and to open up more types of data. Above all, we are working to cover services and software as well. The work is moving forward, but every new source comes with its own challenges, in both the data and its ownership, and each needs a solution of its own. Join us on the journey by becoming a member of our community, and we will let you know when new features and categories are available in the data.

Raw materials often make up 20 to 50 percent of a price. Labour is perhaps 10 to 20 percent, and transport around 10 percent. We can follow each of these.

In the end, though, what moves a price most is usually what another buyer is willing to pay.

On the Spiken AI price benchmark you compare the whole price, including the transport cost up to the border crossing. Only duties and taxes are excluded. That is what makes it different: you compare the whole price, and that is what matters most.

• “I can check a supplier's price before I negotiate.” One product, one benchmark, one difference in percent.
• “I can see whether a price increase follows the market.” The chart shows how the market price moved over one to five years.
• “I can show my supplier where we stand.” Compare several products from one supplier and print a report to send them.
• “I can see where the goods come from.” The largest sending countries, and what the product costs from each.

Start with your price against the benchmark. Several products from the same supplier give a better picture than one: the comparison then weighs each product by how much you buy of it.

Say you are 10 percent above. Then ask three questions.

• Is my product lighter than most, but not cheaper? Compared per kilo, a lighter product looks dearer without being dear. Tell us how much lighter it is, and the comparison takes it out.
• Is there something in my specification that costs more? A costlier material, a coating, a more demanding process. Or the opposite: a simpler product should cost less. Add your estimate, or let the assistant suggest a typical one.
• Has my price followed the market? If you were 20 percent above when the price was set and are 30 percent above now, the market has moved and your price has not. Those 10 points are worth raising.

Without a clear reason for the difference, your price is likely higher than it needs to be. With a reason, ask whether it is worth what it costs.

A benchmark is the market price at the border of the importing country, freight and insurance included. Import duty, VAT, transport after the border and the margins of importers and wholesalers are not. A price delivered to your door will therefore sit somewhat higher. Prices in other currencies are converted at the European Central Bank's reference rates, for the month the price was set. Every figure shows how reliable it is and where it comes from.

What you type or attach is sent to our AI provider to be analysed. We do not store it. A supplier name you enter in a report stays in your browser.

When you prepare a report, we save your comparison anonymously: only the difference in percent against the benchmark, the product code, the countries, the month and a rough volume band. Never your price, your supplier or your company.

We use these comparisons as statistics and corroborating data, in reports for internal use at Spiken AI, and as benchmark material. They are never published as individual figures with country and time. They are always fully anonymised, and cannot be traced to your supplier, to you or to your company.

For full anonymity, choose premium access when it opens. With premium access, nothing you share is stored or used for any purpose.

Our aim is to give every buyer the price insight that used to need a team of analysts. That is a high bar. It is why we show where every figure comes from and how far you can trust it.

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